Internet Grocer

Search the Internet for the past 10 years, Internet has become an integral part of our daily lives. What was originally a tool mainly used by research institutions for entry unprecedented support for commercial and social. With a number of Web pages over 12 billion currently, it is extremely difficult to find information without using search engines.

Search engines appeared almost immediately after the birth of WWW. The search engine the first pilot, called Archie, was founded at the University of Montreal in 1990 and was used to search files in spaces ftp. The first search engine was created for real crawl and index text files on the Web, the World Wide Web Wanderer or Wandex (the vagabond web), and was launched in 1993.

It works on the same principles as the current search engines. But it was not until the late nineties that the search engines became the major tool for research on the web. Before that, the WHOIS databases such as Yahoo! Or BestOfTheWeb were used to find Web pages. And who does not take long for users recognize the usefulness of Internet search, once the indexing algorithms had reached a development such as search engines have been able to quickly provide relevant results.

Relevance of results all about relevancy. Their debut, search engines are extremely vulnerable to abuse. Originally, search engines indexed the titles of files and then meta-tags. And who does not take long for these titles and meta tags are victims of the farce of popular keywords, unrelated to the page content. When a user has requested from the search engine a keyword, it has had results that did not satisfy him more.

For this reason, the WHOIS databases whose web pages were classified by humans have been much more useful than search engines this time. The problem of the relevance of increasingly important with the increasing commercial use of the Internet. The advantage of commercial websites depend on their exposure and if there is anything that can help improve their visibility in search results, this method should be used. And the first attempts to influence the results of research by popular keywords nonsuitable but seems to generate traffic.

With the development of technologies for processing data from search engines has become able to index the entire contents of a page. But it is still possible to trick the search results using the keyword stuffing, hidden text or any other technique optimized for sp @ m. But to rely solely on the content of the page does not ensure the relevance of research results, and more sophisticated algorithms emerged.

The SEO: optimization for search engines, but even the sophisticated algorithms of modern search engines are not perfect and can not guarantee 100% relevancy. There are still gaps that can be used to exploit the research results. The manipulation of search results is not necessarily an unethical action. Do not let us take example on the three major Internet travel. They provide a set of a reservation of a similar quality and are also relevant for keywords like "vacation" or airline tickets.

Nevertheless, they all align differently in search results, and it is normal for a site less well placed strives to improve its position by using optimization techniques SEO. Optimization for search engines, or SEO, is what defines the factors that influence the positioning of a page in the search results and to adjust these factors to get a better result.

To optimize the rel.